SoHo Landscape was founded in 2004 by its’ principal owner, Friedel Scholl. After completing his degree in finance at Florida State University, he returned to Tampa and entered the corporate financial market. His love for the outdoors and entrepreneurial spirit inspired him to embrace the concept of, “do what you love, love what you do”.
Having started from the bottom up, Friedel leads his team with a hands-on approach. No task is too small or beneath the ability of any member of the team. Friedel now serves on the Board of Directors for the Florida Nursery, Growers, and Landscape Association.