Friedel founded SoHo Landscape in 2004 Prior to this he completed his degree in finance at Florida State University and returned to Tampa to enter into the corporate financial market. His love for the outdoors and entrepreneurial spirit inspired him to embrace the concept of, “do what you love, love what you do”.
Having started from the ground up, Friedel leads his team with a hands-on approach. Friedel has served on the Board of Directors for the Florida Nursery, Growers, and Landscape Association at the State and local level for over 10 years. Friedel lives in South Tampa with his wife, Meghann, and their two boys.